Rapid Response: Lessons from an entrepreneur in Ukraine, w/Alyona Mysko, CEO of Fuelfinance
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 April 2022
⏱️ 34 minutes
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Summary
Meet Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, as she walks us through the lessons she’s learned while leading her company in a war. Her experience — which sometimes requires her and her team to work from bomb shelters during the day — offers lessons for every leader about communication, collaboration, and creativity in crisis. All of Ukraine is running like a start-up now, she says: Each citizen takes the initiative to pick up what needs to be done. Alyona talks about the importance of following a mission in a crisis, and makes a plea to all our listeners to buy from Ukrainian business.
Learn more about Fuelfinance here.
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Transcript
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| 0:00.0 | Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or |
| 0:05.1 | over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's |
| 0:10.1 | scale has faced that moment at some point in their career. And so have most of the world's |
| 0:15.9 | greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new |
| 0:21.3 | vision of life can probably relate. That's why I want to recommend another podcast that |
| 0:27.1 | will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire, |
| 0:34.0 | and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire |
| 0:39.1 | is designed to fuel your creativity and innovation with epic stories and memorable takeaways from |
| 0:45.2 | creators at the top of their game. So take a quick moment right now to search for Spark and Fire |
| 0:51.6 | in your podcast player and follow the show. I've gotten a sneak peek in the some of their |
| 0:56.7 | upcoming episodes and trust me, you won't want to miss what's in store. During the day we have |
| 1:04.0 | the series, but everyone in Ukraine trying to work now. Yeah, we take our laptops, we go to |
| 1:11.0 | Boneshoutters, but okay, we still work. Ukrainian managers say it will be like the best risk managers in the world. |
| 1:22.0 | It's right to be positive because when they see that we have positive attitude, it's more |
| 1:27.0 | easier for others like do their job every day. I worry, but this feeling will not help me, |
| 1:34.8 | so I understand that okay, I can be worried several minutes, but after that, okay, let's do our job. |
| 1:44.5 | The whole country work now like startups, so we don't wait for someone who will tell us what should |
| 1:50.2 | be done. Everyone today can support Ukraine not only by donating, but also buying to Ukrainian |
| 1:58.6 | products, and I see that it will be my main message. That's Ilona Misco, an entrepreneur |
| 2:10.8 | based in Ukraine who runs a B2B startup called Fuel Finance. She's leading a team that's |
| 2:16.4 | navigating bomb sirens every day while trying to make her business a model for her country. |
| 2:21.9 | I'm Bob Safian, former editor of Fast Company, founder of the Flux Group, and host of |
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