Types of Influencer Marketing with Harry Hugo and The Hotel Man
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 30 October 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The Boost Hospitality Podcast, we're in episode 35 of season 8 and today I am talking |
| 0:15.7 | all about influencer marketing. I think influencer marketing has a pretty bad reputation of |
| 0:21.6 | the last couple of years. People have seen people like Paul from the White Moose Cafe, |
| 0:27.6 | have a big blogger storm with an influencer who wanted to basically promote that his audience |
| 0:34.8 | and property to her blogger audience. And you know, it all blew up because the blogger |
| 0:42.0 | didn't do the research. It became pretty much world news, which was crazy seeing it was just |
| 0:47.2 | a hotel in Dublin. A guy who's very, very good at outrage marketing and you know, it went |
| 0:52.1 | everywhere. And I can save this because I have sit on both sides being somebody that has |
| 0:56.8 | been in the hospitality industry and somebody who has been in the influencer industry. So for |
| 1:02.1 | those who may not know this 2017, my wife started up a blog called Two Traveling Tots and we were |
| 1:09.3 | traveling all over the world and we were blogging about it and we grew up a pretty big following |
| 1:13.6 | of engaged followers. And we as we were traveling, we were reaching out to potential hotels or |
| 1:22.6 | accommodation places that that may want to work together. And so we witnessed it on both sides. |
| 1:27.0 | I've been to big blogging conferences, influencer conferences have been, you know, to to these |
| 1:32.4 | events. And you know, I've worked, we have worked with companies from the blogging from the |
| 1:37.3 | blogging sphere. And you know, obviously from the hospitality side, I have worked with influencers |
| 1:42.0 | as well. So I can see it from both sides. And it's I believe it's one of the most unused |
| 1:48.2 | market tactics out there. I wanted to speak to somebody who is in the world of hospitality and |
| 1:53.7 | is working with influencers to bring in a lot of his his bookings and inquiries. And I also |
| 1:59.9 | wanted to speak to somebody who is the founder and the co owner of an influencer agency. So we've |
| 2:08.4 | literally got two sides here. Now the goal for this episode, but I want that everybody to come |
| 2:14.0 | away with is to know exactly the different types of influencers because influencer marketing has |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Mark Simpson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Mark Simpson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.