Today's episode is brought to you by Mrs. Harris goes to Paris.

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It's an enchanting tale of a seemingly ordinary British housekeeper, whose dream it is to own a couture Christian de Orgown.

Follow Mrs. Harris, played by Leslie Manville, as she embarks on an extraordinary adventure to Paris.

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Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear.

And this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,

and what happens when they embark on their second life.

Today is a very exciting day because we are welcoming a guest back to the show, the one and only, Ty Haney.

So many of you tuned into my conversation with Ty back in 2019, when she shared her story about founding the Athletic Apparel brand Outdoor Voices.

Ty told us about how she got the idea for OV and what it was like to create the company on nights and weekends.

Now, three years later, she's back with not one but two new companies under her belt, and on the surface they are both very different from her last one.

In January, Ty launched Try Your Best, a new blockchain-based platform that connects brands and their fans.

It works a little like this. Brands that are on the Try Your Best platform or TYB, collect exclusive feedback from their customers,

and these customers are then rewarded for their input with incentives like brand coins, NFTs, and digital collectibles.

It's all a part of Web 3.0, which we get into as well.

Our conversation is new and fresh, and though some of it is technical, Ty makes it really easy to understand.

Just last month, Ty closed $10 million in a second round of seed funding for TYB, but that's not all she's doing.

She's also the creator behind Joggy, which is a line of consumable and topical CBD products for pre and post-working outer, really whenever you want.

The products are interesting, unexpected, and I personally am a big fan.

There are so many amazing business lessons in this episode today, so get out your notes app or however you take notes because now, on Second Life, it's Ty Haney.

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