Matthew Ball, thanks for coming on the Tech Mem Ride Home experience.

The book, I'm going to say this real quick, everyone knows this, but the book is The Metiverse and

How It will Revolutionize Everything with Matthew Ball.

Chris and I both have copies.

It's an amazing book.

Matt, aside from thank you for coming on,

let me just say this real quick.

You're maybe the most quoted person on my podcast.

Maybe Mark Germin has been quoted more, but I first knew you as the

guy that made me understand Netflix and the streaming wars and the MVU and all that stuff.

I'm just curious, is there something about that sort of thinking that led you to thinking about the metaverse? Like is the metaverse in a structural sense like is there some sort of like narrative like

storytelling thing that maybe prepared you for for thinking about this stuff?

I wouldn't say that there was a narrative element but you know more broadly I see my I mean

let me take a step back. My career started in deep tech.

I was actually focused on oil and gas and aerospace and defense technology.

And that was deep, highly technical,

primarily focused on industrial applications.

After that, I moved to the early mobile app economy,

helped a number of different major film studios,

book publisher, radio, and

terrestrial broadcast companies, shifted digital rights

acquisitions and so forth.

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