Welcome to Morales on the BBC World Service, the programme that looks at the numbers in everything from sex to sport.

I'm Ruth Alexander.

Now, I'm afraid this week it's sport, because we're looking at two world cups that are going on at the moment.

Men's Cricket, and firstly, the Women's World Cup, with our sport in France correspondent Kate Lamble.

Hello. Hi Kate.

Such a shame for England losing to the USA in the semi-final this week.

Did we really lose Ruth?

Yeah, I watched it, and we'd definitely lost two-one in a semi-final with the traditional missed penalty heartache.

It's USA level-ins in the final.

Sure, if you look at the narrow metric of goals scored, then I suppose we lost.

But I've been looking at TV audiences, and on that, the US lost 9 million to 12 million.

Take that, Alex Morgan.

Seems a poor consolation, but I must say I am a bit surprised as...

Well, the USA is a much bigger country, and they're much more interested in women's football.

Both those things are true.

But on the other hand, the game kicked off at lunchtime for American viewers, but it was evening peak viewing time in England.

Also, BBC One is the most watched channel in the UK, where it was shown on Fox in the USA, which is only the fourth most watched channel.

Kate, tell us more, what else have you discovered looking at these TV audience figures?

So I was interested to compare how the gender split of the UK TV audience, the women's world cup, this year, compares with last year's men's world cup.

Interesting. So where are the more women are watching because it's women playing?

Or I suppose men not watching because it isn't men playing?

So we got the BBC audience researchers to look into this for us, and they found the gender split for football TV audiences is actually the same across both world cups.

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