Hello and welcome to the Storygrid podcast. This is a show dedicated to helping you level up your

craft as a writer. My name is Tim Graal and I'm a writer in the behind-the-scenes guy here at Storygrid.

This podcast episode is hosted by Storygrid certified editor Kimberly Kessler, alongside Sean Coyne,

the founder of Storygrid, and an editor with over 30 years of experience.

In this episode, Kim and Sean discussed the two sides of story and how you can use these

skills to look at your writing from both the top-down and bottom-up approach.

Before we jump in, I want to recommend you pick up a copy of the masterwork guide to the tipping point by Malcolm Gladwell,

analyzed by Leslie Watts and Shelley Speary.

On the 20th anniversary of the tipping points publication, Watson Speary dissect Gladwell's

masterwork to find out what makes it a cultural touchstone.

They analyze the structure of the book to understand how Gladwell

uses scientific evidence, memorable antidotes, and compelling characters to bring ideas to life.

Breakdowns of each scene reveal the essential questions Gladwell asked, the challenges he faces,

and how he resolves them. This masterwork guide is a deep dive into the mind of a brilliant storyteller

designed to give you the tools and confidence to set off on an intellectual adventure of your own.

You can get 20% off the masterwork guide to the tipping point in all of our books at storygrid.com

slash books with the coupon code podcast.

Okay, that's all for me. Let me turn it over to Kim and Sean. Okay, Sean, so we're kind of talking about the Storygrid universe and the history of

the Storygrid universe. And we're talking about sort of the circuitous route that you took to get to where you are now and where all

of us are now that are on this journey with you and in the Storygrid universe. So you've been

sharing about, you know, kind of how you got to this place. And you were talking about the two

sides to story and how, you know, that there's two sides and maybe

...