Two Reasons why your Content isn't Converting into Clients & Cash EP227
ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
Tiffany Carter
4.9 • 1.9K Ratings
🗓️ 10 August 2020
⏱️ 31 minutes
🧾️ Download transcript
Summary
Time to get your content converting into clients and cash.
That is unless the hours you spend writing posts, emails, and articles is a JOBBY (an expensive hobby) and not intended to be money-generating business.
There are four key elements of high cash-converting content:
- Emotional connection. Your writing must pull at the heart and soul of your ideal client. What she desires, admires, dreams of, longs for, is scared of, secretly hates, keeps her up at night, and so on.
- Your writing must show your ideal client that you "get" her. You understand her unique life, her issues, her drama, her crazy brain, her struggles, her doubts, etc…
- Your writing must share some kind of a solution to the issue you are targeting. Something to help her get from her current state to her core desired emotional state. This can be as simple as a key mindset shift you made, or the reason why you created your new12-week transformation program to take her from ___________ to ____________.
- Call to action. Your writing must include a clear action you want your ideal client to take. This should be simple and straightforward. If you don't tell people exactly what to do, they will do NOTHING.
Be sure to listen to this episode to learn the two key reasons why your content isn't converting into cash. 95% of small business owners make these mistakes, and then wonder why none of their online marketing efforts end up generating any clients or cash.
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
Transcript
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| 0:00.0 | Welcome to Project Me, the Project Me, the Podcast, I'm your host Tiffany Carter, the founder of Project Me, multi-millionaire entrepreneur, |
| 0:16.1 | former TV newscaster, money-making expert, female empowerment speaker, and self-proclaimed |
| 0:22.4 | office supply addict. |
| 0:24.2 | My mission is to take the mystery out of making big money. |
| 0:27.6 | Every week on Project Me the Podcast, I'll share success tips, strategies and stories from other entrepreneurs, experts and millionaires, |
| 0:36.3 | showing you exactly how you can achieve your most exceptional life. |
| 0:40.8 | Now let's get to it. Exciting announcement for all of my listeners. I've officially opened my exclusive group, the Project Me, Passive Income Posse, to the public. |
| 0:57.5 | This group is by application only so we can keep the group high vibe and spend our time, energy, and expertise only helping those of you who truly want massive success and impact. |
| 1:08.0 | You get live weekly trainings from me, special guest coaches, and direct access to me and my business partner for all of your questions. |
| 1:16.8 | To learn more and apply, go to ProjectMe with Tiffany.com, click on work with me and select Project Me Possie. |
| 1:24.0 | And of course any questions, feel free to DM me at Project Me with Tiffany Carter, The Podcasts and Possie. I'm your host Tiffany and let's get your content |
| 1:46.3 | converting into clients and cash, shall we? Because last time I checked you guys are not spending hours and hours writing |
| 1:57.0 | posts and emails and coming up with video topics and training topics and |
| 2:02.3 | names for your group. topics and |
| 2:05.0 | sales pages and website copy. |
| 2:10.0 | You are not doing all of this writing just for fun because you're bored, are you? |
| 2:17.6 | You're doing it because you want to build your brand and help more people, get more clients, and make more cash doing it. |
| 2:25.0 | And I have to say one of the most frustrating things that I experienced, especially like early on in business I would say like that first three years because you know I'm stubborn as hell and I didn't ask anyone for help because I had some weird belief, some limiting belief that, you know, if you're an |
| 2:46.4 | entrepreneur, that means you have to figure it out on your own. |
| 2:50.8 | No one told me that it wasn't a fact, but is some weird thing that I believed that prevented me from having the success that I desired and deserved much earlier, but I share that with you guys, because I wish someone |
| 3:06.2 | shared that with me. |
| 3:07.4 | It just when I started 12 years ago, being an entrepreneur, especially as a female, that wasn't considered cool. |
... |
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