Hey, everybody, welcome back to the Andy Stanley Leadership Podcast, a conversation designed to help leaders go further faster.

I'm Andy, and I'm so excited today because my friend Jeff Anderson is back in the studio to continue our conversation on the topic that every leader is interested in.

Growth, selling more of what you sell, whether it's goods or services,

and expanding your presence in the marketplace. Hey, Jeff, thanks for coming back. Thanks for having me back.

Yeah, I'm looking forward to this. Jeff's an extraordinary leader. Before he came into the

nonprofit world, he spent several years in the marketplace with Chick-fil-A, the Atlanta Braves,

and Calloway Gardens. So he's had success in both the profit and nonprofit world.

And a few years ago, he was encouraged by several business leaders to document his experience,

and he has.

He's written a book entitled, Know What You're For, Know What You're For, a growth strategy for

work and even better strategy for life.

So, Jeff, welcome back, and I'm looking forward to

continuing this conversation. But if you would, catch our podcast listeners up a little bit

on what we talked about last time, and then we will forge ahead. Well, it's like what you said,

Andy, we're talking about growth today. And I was really blessed, have been blessed to work

just for the last 20 years with two thriving organizations, Chick-fil-A, $10 billion in sales, and North Point Ministries. And I thought, who hasn't sold a thing. That's right. But here we are. Yeah, we give ideas away. That's right. Giving it away today. Yeah, there you go. But I was encouraged by a mentor that said, hey, this wasn't just a blessing. This was a stewardship responsibility. What did you learn from Chick-Flay and North Point about growth? There's a lot of other things, but specifically about growth. I was really challenged by that, and there's a lot we could say, but I really boiled it down to the two questions we talked about at last month's podcast, which is question number one, what do you want to be known for? What do you

want your nonprofit to be known for? What do you want your business to be known for? What do you

want, in our case, a church to be known for? And then question number two is, what are you known for?

As we said last month, question number one is hours to answer as organizational leaders.

Question number two is the customer's question.

But when those two questions have the same answer, when what you want to be known for

is what the customers are experiencing and it's exactly what you're known for, then you

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