Well, hey, everybody. Welcome to the Andy Stanley Leadership Podcast, a conversation, as you know,

designed to help leaders go further, faster. I'm Andy, and I'll be your host this month because today,

my friend Jeff Henderson, is joining me in the studio to talk about something every leader is interested in,

and that is growth, organizational growth, selling more of what you

sell, whether it's goods or services. So, Jeff, thank you so much for being a part of the podcast. Andy, good to be here. Good to see you. Yeah, it's good to see you, too. We don't see each other enough. Before Jeff dropped into church world, I'll let him tell you a little bit more about that in a minute. He spent a number of years in the marketplace with organizations you've heard of Chick-fil-A, the Atlanta Braves,

and the Callaway Gardens. So Jeff has had success in both the profit and nonprofit context. And a few

years ago, he was encouraged from several directions to write about his experience, and he's done that.

And he has a brand new book entitled, Know What You're For, a Growth Strategy for Work and an Even Better Strategy for Life. And even got John Maxwell to write your Ford, which is a big deal. Well, I tried to get the publisher to put his name in bigger font size in mine and smaller, but that didn't work. But hey, an endorsement is one thing of forward.

That's pretty cool.

So anyway, Jeff, you have experience in both the business world and the nonprofit world.

And while both of us know there's a lot we can learn from the business world, one of the points that you make in your book is that there's a lot that business leaders could learn from non-profit leaders.

Talk just a little bit about that.

Absolutely.

Well, you know, you're our preacher's kids, so we have huge respect and value for business leaders and really have learned from them. But it's interesting to me as you look at the business world and the church world. In the business world, it's the for-profit world, and then we're the non-profit world. Supposedly, yes, and oftentimes very non-profit. That's right. So it's as if you have profit over here, and then I guess we could use the word purpose for

nonprofit.

And for years, profit and purpose have seemed mutually exclusive.

You can't have the both.

But what I'm discovering, and I think this is what thriving organizations you're discovering,

is that purpose and profit fuel one another. So the more purpose you have, the more profit you have, and the more profit you have, the more purpose that you can have. And so I'll know that sounds like something a pastor would say, what we're discovering, and we'll talk about this in just a second, is that research is proving this out. The younger the demographic goes, the more the younger demographic is saying, hey, what are you doing as a business world and as a business leader to help the world improve? Yeah, what are you doing beyond your business? Absolutely. Which is a question, you and I, it never crossed our mind in our 20s or 30s, right? No, no, no. Never, never thought about it. And it is so much on the forefront in our culture, yeah. Which actually is very encouraging to me that I see, you know, kids that your kids age and my

kids age, they really want to help the world become a better place. And they're looking for

businesses and organizations to do that. So when you have a compelling purpose, it really

helps your business. But the interesting thing is not just a customer. Gallup's discovering now for staff members and team members that while the paycheck's important, they want to know is their purpose waiting on me at the office when I get there. So this whole idea of purpose, I think, is really important. And that's the world you and I live in as nonprofit leaders. Yeah. So we should be leading the way. And actually, that's why I'm excited about talking about your book, because in so many ways you have in our organization led the way. And as you've coached business leaders, and as you're more and more even having opportunities to talk to business leaders, this is a very easy thing to talk about because of where we are in culture and because of what we've both learned in nonprofit world. So before we jump into the details of the book, just a little bit more on this. So when you say there's a lot business leaders can learn from nonprofit leaders. Give us a little bit more on that. Absolutely. Well, when you think about it, let's go back to purpose. When you compete on price, eventually your margins get small, but when you compete on purpose, more than on price, your profit grows.

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