All right, it's a new year, but it's the same old us. And we wanted to do something for you guys.

So we wanted to do a mailbag of fan questions. So people have written in questions. We are going to

answer them. You ready to jump in, Sam? Yeah.

I feel like I can rule the world. I know I could be what I want to. I put my all in it like

no days off on a road. All right, here we go. Question number one, what is the biggest mistake you've made in your business

that you have not spoken about publicly yet? And how has it shaped your decision making?

Man, I've got a great one for this. Tell me if your experience has been with this. So I tend to

hire ambitious young people and I take chances on them.

And I hate to say it, but the majority of the time, that is a horrible plan.

And it's significantly better to hire more experienced people and pay them a lot more money.

And I get way better results.

So when was this mistake?

Is this like I've been making this mistake forever? Or this is a recent? For forever, man. Look, this is like, my mistake, it's like the American dream, you know? Like, give me your, your, your, your, your, your, like, ambitious young... I can fix him. Yes. And like, I always want to do that because I'm so, you know, I'm into the romantic idea of that.

And just, I recently, you know, at our, at Hampton, we've hired, like, significantly more experienced people.

And they cost, like, two or three times more than a young and upcoming person.

But the results are like five or ten times better.

Right.

And, and I just make this, I always, always, I get so emotional and I always find the,

people say hire high agency people or if I hire these people whose growth rate is really high.

But in general, it's just kind of better to say, hey, you already did this at this other company.

Do it here, please.

So we were just going through a hiring process. I wanted to hire somebody on my content team.

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