Hey there, Quayjo here and welcome back to another episode where we're going to talk about,

do you know how much your launch leads are worth the two metrics you must know when you're running Facebook ads to your launch?

So that you can determine what is working and what's not working.

Last week, I talked about separating traffic in your launch funnel.

A link to that episode is in the show notes below.

You have to be able to separate your Facebook ads traffic from your organic traffic

in order to decide how much leads from each of those traffic sources is worth.

And before we get into the meat of this episode, if you don't know me, hi, my name's Cuejo.

I am a Facebook ads manager and your strategy partner.

And all that means is if you're an online course creator,

I got a lot of experience consulting and advising clients

who are also online course creators like you.

I've been doing it for the past three-ish years

inside of a high-end group coaching program and mastermind

and then also for the past year inside of my own business, which is the one that I run right now.

So this is a problem that my clients and previous clients that I've coached often have.

I will ask them, okay, well, they come to me wanting to improve their launches, make their

launches convert better, convert more leads into sales, or just make a lot more money from their

launches. And I'll say, okay, well, let's start at the basics. You know, do you run Facebook ads traffic?

They're like, yeah. I'm like, okay, great. So you've got organic traffic, Facebook ads, traffic.

Or maybe you have another ad source of traffic.

Of course, being a Facebook ads manager, I am partial to Facebook ads.

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