Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.

I am Sam Ocas editor-in-chief here at NRN, and this is the show where I give you an all-access

pass, the restaurant industry's most influential decision-makers.

This week, I'm sharing two conversations that I recently had as part of our

reporting for The Power List, which featured some of the restaurant industry's most intriguing

marketers and influencers. Dan Baymuck is the CEO and co-founder of the marketing firm Dreambox,

and Lena Katz is principal creative with variable content.

Dan and Lena each work closely with social media influencers, and as we were compiling

the powerless, we consulted with each of them to learn more about how restaurant leaders

can properly leverage influencer marketing, and which influencers in particular were making

waves in the restaurant industry.

First up, Dan shares some thoughts about why restaurants should consider influencer marketing,

plus some do's and don'ts in building a campaign. And later, Lena really gets in the weeds

on how business owners can construct an influencer campaign and what they should expect out of it.

Jumping now into my conversations, first with Dan Baimuk of Dreambox and then with Lena

Katz of variable content.

Enjoy the conversations.

So Dan, we're going to talk about influencer marketing, which is on everybody's lips, of course.

This is the hot new thing for marketing.

You know a thing or two about marketing yourself at Dreambox.

This is what you guys do.

And so I wanted to get in touch with you to learn more about influencers and how they can be effective marketing tools, for lack of a better term, for the restaurant industry.

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