Twitter Rebrands to X and destroys a reported $4-20B in brand value

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future. TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter [02:00] - This will be the biggest redirect project in SEO [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand? [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.4	All right, so Twitter rebranded to X
0:03.6	and it's reported that they destroyed
0:06.1	four to 20 billion dollars of brand value.
0:08.4	What do you think about this rebrand?
0:10.9	So I'm not gonna ever go against Elon
0:14.4	when it comes to business.
0:15.6	The guy's much, much, much more successful than I am.
0:19.3	He probably earns more interest on a day or a week,
0:23.1	whatever you want to end up calling it
0:24.4	than I probably have in total.
0:26.7	Because if he's worth 200 billion
0:28.1	and you generate, call it 10% returns
0:31.0	is probably not that high,
0:32.1	but still that's 20 billion dollars a year.
0:34.8	He's far more wealthier than I am in a few days
0:38.3	than I probably will ever get.
0:42.0	But either way, when you look at what he's doing with Twitter,
0:46.9	he bought X, I believe it was in 2017 or 19 back from PayPal.
0:51.2	He purchased the domain from him, yes.
0:53.8	And he had ambitions to do something with it
0:57.1	for a while now.
0:58.5	And if you recall, X back in the day
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.