Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

Today we're going to talk about how Twitter ads been went down 46% and if Twitter is dead.

So as of this recording, we're still in the early innings of Q1 2023, so who knows what happens when this comes out because it's going to be going

into the later ends of Q1 but basically more than 500 advertisers pause spending on the platform

so that's quite a big number so revenues really down drop. positive complaining about Elon's antics or whatever and just they don't want their content to appear next to things that might be like hateful speech or whatever because Elon did like unband a lot of people right so we want to talk about what our thoughts are on this and if there's anything to worry about at all.

So Neil, what are your thoughts?

Yeah, Twitter is okay, it'll survive and some people may not like what Elon's doing and

I'm not saying that's right or wrong that's

you know his company his own choice overall over time it'll normalize and what I mean by that is

when you look at companies like Twitter it doesn't matter who's running them.

If they want to do well, they got to adapt to what everyone or the majority wants.

And when you think about Elon buying Twitter, yes, he's rich, he also took money from banks and investors and other people.

So I think he'll do what's right by them in which trying to make the company grow and he'll try to do what works for advertisers because

without them there's not really that much revenue.

Yes, you can charge for the Twitter Blue Mark or the

gold mark or whatever color they're releasing. I just don't see a lot of people

paying for that kind of stuff and I don't see that making enough revenue to

support the business. Advertising is a proven business

model. I'm not saying he can't come up with a unique business model that works. I would

never bet against him. I think most people wouldn't bet against him.

...