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This is Channels with Peter Kaufkin, and we're live from the Vox Media podcast stage at South by Southwest presented by SmartSheet I'm here with the Twitch CEO Dan Clancy welcome Dan and and I'll use my radio voice thank you Peter it's great being here it's really super do you have people walking around applauding you all day long no no I can't and it's bright so I can can't see who's there. How much do you pay them? Well, it is expensive, you know. All right. I was going to ask who's a Twitch user in this room, but I know some of them work for you. Anyone who doesn't work for Dan and uses Twitch? There's only two people who work for me here. All right. We're going to start really slow, down. I have an idea who a Twitch user is and who a Twitch creator is, but maybe I'm wrong. So you tell me, who's sort of the archetype, what's the demographic of a Twitch user and a Twitch creator? I know you're gonna tell me it encompasses everyone. Yeah, yeah, yeah, yeah. What's your core user, your, it's interesting. I mean, Twitch, Twitch, of course, started with gaming. Okay. And in fact, when it, you know, broke off from Justin TV, Twitch originally, Justin TV was a general live streaming platform with the idea of, I'll just videotape my life. Yes, they were they were they were. It was like,

oh, this would be cool. It got some traction, but it was still niche. And then when they broke off

for gaming, suddenly Twitch took off. Interestingly, when they started Twitch, they forbid you from

...