You're listening to 20 parts per thousand, the stories behind the world's most recognizable and interesting smells.

Here at 20 per K, we are obsessed with everything olfactory. As long-time listeners of the smell cast are aware,

scent is powerful. It can trigger deep nostalgia and emotion. The ancient Greeks and Romans

really knew the power of scent. They burned pepper, cinnamon, and cloves on holy altars. Their most

sacred places were filled with sweet smells drifting up to the heavens. Back then, it took a legendary amount of work to burn fragrances in the direction of Zucinna's buddies.

Many of these spices grew on the other side of the world, and it could take months to bring them home.

All of that, so they could light something on fire because it smelled good.

Just as our ancestors defined their places of worship by

burning spices, we use perfumes, scented candles, or other aromas in our homes or businesses

to build atmosphere. And here in America, I'd argue that there's no place more revered and more

indulgent for your senses than Disney World.

From the moment you arrive at the Magic Kingdom, you're hit with the sweet smells of dessert on Main Street, and every attraction you explore has something to smell. The haunted mansion has a rich old wood smell,

and Splash Mountain smells like a jungle after a rainstorm.

Even the on-site Disney resorts each have their own distinct smell.

And they're all created by Disney Imagineers, like Gary Powell.

We try to emerge the guests and using all of the senses and have them just totally emerged into the experience.

We want them to be able to forget about everything that may be going on in the world

and just really enjoy themselves in their family time.

Make memories that will last forever.

Smell, in my opinion, is a memory enhancer, and it

really brings back places, happy moments. It's very important and very instrumental to the storytelling.

When Gary and his team work on an attraction, they have to coordinate between many creative aspects.

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