Hello, I'm Tamerson Ford. Welcome to Business Daily from the BBC. How do you feel about

looking like you, but just a little bit better, the best version of yourself. No knives involved,

just a few tweaks. These things can become normalised because they're gentle tweaks rather than changes.

And I think that's the key here is that when something is just a tweak on what's already there,

it's sort of a positive step.

A positive step.

The rise of what are called non-invasive treatments and the increasing number of millennials opting for the injections.

We hear from Botox partygoers in Los Angeles.

I think you're going to like it.

Oh, oh, oh, oh.

Yeah, that one smarts a little bit.

Yeah.

It's worth it. It's okay.

Botox, not only does it paralyzes the muscle groups,

but it actually improves the tone of the skin.

So the tone of the skin will actually look better after the Botox is done.

Business Daily from the BBC World Service.

The Global Cosmone. BBC World Service. The global cosmetic surgery industry is expected to surpass $40 billion in the next five years.

A decade ago, breast surgery and nose jobs were at the top of the cosmetic surgery shopping list. Now,

it's all about what many in the industry like to say are tweakments. Injecting Botox into the face

to iron out wrinkles. Fillers to plump up cheeks and sharpened jawlines. Micderm abrasion to vacuum up dead skin cells,

lasers to get rid of acne.

...