Your holster is way more important than you think it is. It's just way more important than you think it is

What does look and I get that the holster's not the

Sexy part of carrying firearms, right? You want to talk about your weapon and your ammunition

You want to talk about your safety training? I want to talk about how you did it the range

I'll look at my groups

I was doing these failure drills today and all that stuff's really important. I mean really really important

I'm not discounting that but I've known so many people who do all those things

They take all the necessary steps and then they carry

With a holster they bought from a big box hunting store that was made a thousand at a time

Please don't put your life in one of those holsters

You need to trust Northwest retention systems because it's all custom-made gear

It's the only thing I carry around

NW retention dot com that's NW retention dot com used a promo code Jesse get you 10% off

Culture we're gonna talk about our culture and we're gonna open talking about a new theory

I have it's brilliant and finally we're going to try to

Help Joe through an interview all that's coming up right now on on right

I want you to picture you're getting ready to go in a big boxing match

You're getting ready to get it going to fight him. You're stepping in the ring. You're you you're normal you

You're you're you know I'm assuming not a professional boxer. I'm not a professional boxer

You get in the ring and you're going up against the best boxer in the world

You step in the ring and he's on his side of the ring and he comes out to the center of the ring and he just sits down after the match starts

What would you feel like in that moment?

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