TV Viewers Are Getting Old. Do Advertisers Care?

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 31 May 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of 'The Apprentice,' which highlights Donald Trump’s rise during his business career (19:50). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! [email protected] Host: Matt Belloni Guest: Isabella Simonetti Producer: Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:35.0	It is Friday, May 31st.
1:38.4	At this point, we all pretty much know that the audience for broadcast and cable TV is old and getting older. Young people are watching
1:46.4	online and via streamers, of course, but I'm not sure most people, even people in the television
	...

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