Turns out, customers like when things are cheaper
Marketplace Morning Report
Marketplace
4.5 • 927 Ratings
🗓️ 12 February 2026
⏱️ 7 minutes
🧾️ Download transcript
Summary
Who would’ve thought? Last month, PepsiCo cut snack prices. McDonald's has been cutting prices, too, and said it's paying off. Yesterday, the company released better-than-expected results for the tail end of 2025. Also, big revisions to datasets like yesterday's jobs report are becoming more common in an economy undergoing big shifts, and Germany is looking to recruit foreign-born skilled workers as harsher immigration policy and rhetoric make the U.S. less appealing.
Transcript
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| 0:00.0 | More and more businesses are discovering that if they lower prices, consumers like that. |
| 0:07.2 | From Marketplace, I'm Sabri Beneshore, in for David Brancaccio. |
| 0:10.6 | PepsiCo last month cut prices on its snacks. |
| 0:13.9 | McDonald's has been cutting prices, too, and says it's paying off. |
| 0:18.1 | Yesterday, the company released better than expected results for the tail end of 2025. Marketplaces Nancy Marshall Ganser reports. |
| 0:25.0 | McDonald's started offering extra value meals last September, which include a sandwich, |
| 0:29.9 | medium fries, and a drink. The chain also lowered the prices of some of its combo meals last |
| 0:35.0 | fall. CEO Chris Kempinskiinsky says McDonald's attracted more consumers |
| 0:39.4 | with incomes of $45,000 a year or less. The company says same store sales were up almost 7% |
| 0:46.6 | in the U.S. over the last three months of 2025. That is partly because sales were bouncing back from a |
| 0:52.9 | 2024 E. coli outbreak, but McDonald's also |
| 0:56.6 | credits the lower prices and promotions like its Grinch Meal. |
| 1:00.5 | I'm Nancy Marshall Genser for Marketplace. |
| 1:03.7 | The Bureau of Labor Statistics yesterday said the U.S. gained about 900,000 fewer jobs last |
| 1:10.0 | year than it initially thought. It also reported that in January, |
| 1:13.3 | the U.S. gained 130,000 jobs, which is solid. Let's get into it with Diane Swank. She's chief |
| 1:19.1 | economist at the Audit Tax and Advisory firm, KPMG. Good morning, Diane. Good morning. |
| 1:24.6 | The revisions to last year's data were huge. |
| 1:28.2 | Have they fixed whatever made them so off? |
| 1:33.2 | It could get revised later. |
| 1:34.7 | The problem is the balance between the accuracy of the data and the timeliness of the data |
| 1:39.5 | and the rush to get out. |
... |
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