Turning Tragedy into Triumph with Sara Schiller and Karen Robinovitz, Founders of Sloomoo Institute
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 21 March 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta.
Top takeaways from today’s episode:
- Pay it forward
- Tap into your network and utilize the resources that are right in front of you
- You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
- Get it 80 percent right and go and don’t look back; iterate as you move forward.
- Never compromise your ideals and who you truly are when starting your company
Quotes
• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara)
• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen)
Connect with Sara Schiller and Karen Robinovitz:
Website | http://www.sloomooinstitute.com
Instagram | http://www.instagram.com/sloomooinstitute
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.3 | You wear so many hats, you burn the men-eyed oil, you pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.1 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.3 | I'm Lindsay Pinchuk, host of theer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own |
| 0:54.6 | founder goals. Welcome back to another episode of Dear Founder. Today, I'm talking to two women |
| 1:02.6 | who have made me a celebrity in my own home. Karen Rabinovitz and Sarah Schiller are the co-founders |
| 1:08.9 | of the Slu-Mu Institute. And as we get into today's story, |
| 1:12.3 | I think that you're going to be really surprised as to how they came up with the idea for SLUMU, |
| 1:17.5 | how it started, and how this phenomenon became just that. But before we get into today's episode, |
| 1:24.0 | I'm your host, Lindsay Pinchuk. I've been building brands for nearly 25 years, |
| 1:28.2 | and with a $500 investment, I founded, built, and sold a seven-figure business that reached |
| 1:33.1 | three million people per month. This podcast is my twice weekly letter to you to inspire you |
| 1:39.0 | to find success through your own entrepreneurial endeavors. This podcast is the show that I wanted 13 years ago when I became a female founder. |
| 1:47.2 | So if there's anything that you want to hear about or anything that I can share to help you, |
| 1:51.8 | please, I invite you to reach out. |
... |
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