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Akimbo: A Podcast from Seth Godin

Turning the ratchet

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.81.9K Ratings

🗓️ 14 April 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

 Lazy capitalism and its effects


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

In 1923, the snap-on corporation got a patent, patent number 1443413, for an early pioneering

0:08.0

ratchet wrench. What's a ratchet wrench? It's something that when you turn it one direction,

0:13.5

you can apply force and make something go forward and it can't go backwards. And so the ratchet

0:20.0

only turns in one direction. And as metaphors go, a patent in 1923 for an industrial ratchet

0:28.4

is a really good one. Hey, it's Seth. And this is a Kimbo.

0:39.2

We'll be back in a second to talk about the measures of capitalism. But first,

0:43.9

ironically enough, here's a message from our sponsor.

0:49.4

Get better clients. There in three words is the strategy of any freelancer who wants to do

0:56.5

better work. Get better clients. You can't work more hours, but you can work for people who

1:03.6

appreciate the work you want to do. They will push you harder. You will do better work. They will

1:08.5

talk about you. You will get paid more. You will be more proud of what you produce. How to get

1:15.0

better clients. I've been thinking about this for a long time and we have built a workshop just

1:21.0

for you. If you work for yourself, I really think you need to check it out. It's not a bunch of

1:26.1

videos. It's a workshop. You will work with other freelancers working your way forward

1:33.0

to figure out how to do this work that matters. I hope you'll take a minute to check it out.

1:38.4

Visit a Kimbo.com slash go for all the upcoming workshops. Go make a ruckus.

1:47.2

Throughout the 1800s and the 1900s and even today, capitalism has been the force that changed

1:55.3

the world. Capitalism, a very simple idea of finding a market, finding a need, selling something

2:03.6

for less than it's worth to the person who's buying it, repeating the process over and over again

2:09.9

is in many ways a ratchet. It's a ratchet because if there are three products and someone wants

2:17.7

to grow market share, someone wants to build something, they have to make something that's better

2:22.9

than the existing options. Better in some way than the existing options because if they don't,

...

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