This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Welcome to Office Hours.

I'm David Melzer and we are starting with the stars.

The first time I met this young man,

I was thinking he's nothing but a million dollar listing movie star. He knows nothing about business or sales and then this man Ryan Sirhant took me to school. He took me to school in sales and now he's taking me to school in media and branding.

And thank you for teaching in my classroom here at office hours.

Ryan Suriant, welcome.

Hey man, how's everyone doing? Thanks for having me.

Oh, it's such a privilege to have you. Talk about exceeding expectations. You know, I've met a

lot of housewives before and I have to admit the first time years and years ago I met you I was more thinking I was talking to a housewife than a businessman and you are a true scholar of business and the lessons that you taught me that day have really built not only my

respect for you but I'm selling for you all over the place I only thing I

am disappointed of guys during COVID I wasn't buying from him because he told me to buy and I didn't buy

I told you I told you it was like listen real estate in New York is half off this COVID thing will eventually

go away it'll just be a memory come on and get a good deal and you were like I don't know I think

I'm to rent something I'm like just rents are the highest they've ever been you're like, I don't know, I think I'm going to rent something. I'm like, just rents are the highest they've ever been.

You're like, yeah, but I don't know.

And now look at it.

Well, speaking of us, you have taken some cues on branding, marketing, and media,

which has allowed you to amplify those great lessons that you teach and empower other real estate agents and brokers around the world.

How important has the media side of what you're doing

been in real estate to incorporate

the actual real estate industry and career that you've had?

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