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The Business of Fashion Podcast

Turning Influence Into a Multi-Million Dollar Business | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Business, Fashion & Beauty, Arts

4.5813 Ratings

🗓️ 27 July 2018

⏱️ 31 minutes

🧾️ Download transcript

Summary

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

On the 30th July, The Business of Fashion launches their new series, Drive. If you’re interested in building your own business, simply thinking about starting one, or fascinated by fashion and entrepreneurship, BoF’s new podcast series gives you insider access to the entrepreneurs shaping the fashion industry. Click here to subscribe to never miss an episode: http://bit.ly/bofdrive 

To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews 

For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout. 

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com


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Transcript

Click on a timestamp to play from that location

0:00.0

Before we get started on this week's episode, I want to tell you a little bit about BOF Professional,

0:05.7

our global membership community from the business of fashion, which keeps you up to date with

0:09.8

everything you need to know about the global fashion industry. For a limited time, we are offering

0:15.2

BOF podcast listeners an exclusive 25% discount on an annual BOF professional membership.

0:22.0

For more details, click on the episode notes.

0:26.9

Kim is the queen of social media, and she's pretty much taught the rest of us in my family

0:33.3

how it's done.

0:34.8

I've always done what's felt right, not really worried about what I think the consumer

0:39.3

wants, but instead kind of guide them with what I want. My business philosophy to anyone has always been

0:45.7

if someone says no, you're talking to the wrong person. Could the businesses continue without the

0:50.4

television show? Social media really is its own show. You can have a business with or without being visible on TV.

0:57.5

One business doesn't cannibalize the other at all, and they have two completely different

1:02.6

fan bases.

1:04.9

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the

1:10.3

BOF podcast. This week, we're taking

1:12.5

you back to Los Angeles, where we recently held our inaugural B.O.F. West summit. I had the opportunity

1:18.6

to speak with Kim Kardashian West and her momager, Chris Jenner, who closed our inaugural BOF West Summit.

1:25.9

Kim and Chris spoke about how they have been working

1:28.4

together as a family to turn their influence into a formidable product business, as well as

1:34.2

some of the challenges they have faced along the way in terms of having their businesses

1:37.7

taken seriously. So here's Kim Kardashian West and Chris Jenner at B-O-F West.

1:45.8

Hi, everybody.

...

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