Turning Heartbreak Into a Cult Brand | Boys Lie Founders Tori Robinson and Leah O’Malley

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 21 May 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

They say never mix business with friendship, but my guests today did the exact opposite. This week on Superwomen, I’m sitting down with besties-turned-co-founders Tori Robinson and Leah O’Malley, the duo behind the cult brand Boys Lie. What started as a shared mantra turned into a cosmetics brand, then clothing brand, and now an online community and podcast. Eight years into working together, Tori and Leah’s journey has been a test of both friendship and business savvy – from a drunken St. Patrick’s Day celebration that changed everything to a make-or-break moment that put a strain on their brand and relationship. Find out how they overcame, what they learned, and where they’re headed next. Brought to You By Macy’s Episode Guide: (00:00) Meet Tori Robinson and Leah O’Malley of Boys Lie (02:10) How a fun night out led them to start a business (04:42) Launching a makeup line, then having to pivot (09:04) How Gigi Hadid helped skyrocket their brand (15:21) Building a community through shared heartbreak (16:34) Sharing crazy “Boys Lie” stories (23:07) The make-or-break moment in their friendship (29:33) Early mistakes and how they survived financially (33:06) Announcing Boys Lie x Von Dutch collaboration Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Running a small business means every hire matters. A bad hire can cost you time, money,
0:06.1	and most importantly, momentum. A good hire, they can help grow your business. But finding great
0:11.7	talent isn't easy, especially when you don't have the time or resources to sift through the piles of
0:16.5	resumes to find the right fit. That's why LinkedIn built Hiring Pro, your new hiring partner that screen
0:22.5	candidates for you. So instead of sorting through applications, you spend your time talking to
0:26.7	candidates who are actually a good fit. As a founder, I know how important it is to build the right
0:32.0	team. And when I talk to other founders on this pod, that comes up again and again. Behind every superwoman is another
0:39.0	superwoman. And I've heard horror stories too. I've talked to founders who have had a bad hire
0:44.1	hurt the whole trajectory of their business. And when you're scaling, it's not a mistake you can
0:48.9	afford to make. Trust me, I've been there. So hiring is important, but it can be a full-time job. That's why LinkedIn is such an asset. With hiring pro, important, but it can be a full-time job.
0:55.4	That's why LinkedIn is such an asset.
0:57.3	With hiring pro, you can hire with confidence knowing you're getting the best talent for your
1:01.5	business.
1:02.5	In fact, those hiring with LinkedIn are 24% less likely to reopen a role within 12 months
1:08.6	compared to the leading competitor.
1:10.7	Join the 2.7 million small businesses using LinkedIn to hire.
1:14.7	Get started by posting your job for free at LinkedIn.com slash superw.
1:20.8	That's LinkedIn.com slash superw.
1:23.7	Terms and conditions apply.
1:25.4	Summer is basically here and I don't know about you, but my calendar
1:28.5	is already filling up. Weddings, long weekends, rooftop dinners, vacations, all of it's coming.
1:35.1	And with every invite comes the same question, what am I going to wear? If you need some inspiration,
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rebecca Minkoff, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rebecca Minkoff and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.