You're listening to the Impact Theory podcast, your source of empowering ideas and actionable techniques from the world's highest achievers.

Join host Tom Bill You, serial entrepreneur and co-founder of the billion-dollar brand Quest Nutrition,

on a journey to unlock your potential and realize your vision of success.

Welcome to Impact Theory.

You lay out three traits of ultra successful people.

I don't know if they're yours or if you read them somewhere.

This is so brilliant.

And when you said it, you put words to something that I have felt for a very long time.

Yeah.

If you don't remember them, I have them here, but if you remember them.

I remember them, yes.

And so it's, there's three traits that people, when they looked at, because they were trying to find habits of highly successful people.

And when they actually pulled apart, it's not, you know,

and I hope I'm not contradicting anything. But there's people who are really rich who wake up really late and work really late. And there's people really rich who wake up really, really early. And there's people who are really rich who eat really healthy. And there's people who drink Coca-Cola and eat French fries every day. And so there's all these things that we want to make as truths, but there's easy examples that counter those things.

So it's like, what are the few things that are true, or at least that seem to be present in all of the situations? And it seems as though they were surprisingly few. And so the three common trace that they had, that they had found were one, that people have a superiority complex. They believe they're better than others, and they believe that they deserve more than everyone else does, and that they can accomplish big goals, right? So they have a bigger vision because they believe they deserve it or whatever it is, that they were able to identify that. The second thing that they were able to identify is that they had crippling insecurity, which is a paradox of paradoxes. They feel they'll never be enough, and they'll always be measured against the things that they've achieved. And so you've got this crazy dynamic between they think they're better than everyone. They think they deserve more. They want to go after this big hill. And at the same time, they fear they'll never be good enough. They'll never actually achieve it and they actually suck. And then the third piece, which kind of adds the beautiful like mix of this is impulse control. And so they're able to control their actions and focus on a single thing for an extended period of time. And so if you put those three things together, it's like you've got a big goal that's pulling you this way. You've got this big fear that you are running away from, and then you've got impulse control to keep you focused on the one thing that matters. And if you do that, if you are the type of person who has those traits, then you are very likely to be successful. You gave me the chills twice while you were explaining that.

So this is, I'm often asked like, hey, you know, what does it take to be successful or how did I

get successful? And I'm like, from the time I was a little kid, so I grew up lower middle class and, but from the time I was a kid, I told everybody, I am going to be rich. Like you don't understand. I'm going to be rich. I was so angered by not being able to get the things that I wanted as a kid. And I had a little problem with authority. And so I felt like I was being told that I had this box of staying. I was like, no, no, no. I'd always had these crazy dreams. And I just believed I could make it come true. Yeah. But I'm terrifyingly insecure that I'm not smart enough to pull it off. And I have something I need to prove to myself, to my wife, my father-in-law,

my own parents. Like, I just, fuck. No matter how much I achieve, I still have this, right? So I,

I have this crushing need to validate myself and to feel like, no, you really did have it, kid.

Yeah. And, but I am psychotic at my ability to delay gratification.

Yeah.

Like, I can suffer and toil and grind and just like, I don't need to eat the marshmallow

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