Turn Email Subscribers into Podcast Listeners | Tracy Beavers

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Podcasters, Audience Growth, Monetization, Podcast Guests, Podcast Guesting, Marketing, How To, Business, Podcast Hosts, Technology, Podcasting, Content Marketing

5.0 • 741 Ratings

🗓️ 17 March 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Relying on social media alone to drive listeners to your show is like building your podcast on rented land. Visibility fades and algorithms change! Instead, there’s an alternative you should be focused on. In this episode, Tracy Beavers explains why email converts higher than social, how to stay top of mind between episodes, and the simple calls to action that get listeners to join your list. Get ready to grow your podcast audience faster through an engaged email list! MORE FROM THIS EPISODE:...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.5	Hey there, my friends.
0:06.0	Today, we're going to talk about the importance of having your own email list.
0:10.7	As a podcaster, now I know the topic of email list growth does not sound super sexy,
0:16.9	but stick with me because what I'm going to share with you today has the ability to change the trajectory of your podcast by increasing listener loyalty, increasing downloads, and ultimately your income potential. I am Tracy Beaver, a visibility in list growth strategist, and I am so excited to be here with you. So why is email list growth sexy? Let me count
0:39.2	the ways. Email is one of your biggest assets when it comes to your podcast and your business.
0:45.4	Gaining visibility for your show, your business, staying top of mind with your listeners,
0:50.4	your audience, your clients. Let's talk about why. Did you know that email conversion is four
0:56.2	times higher than any social media post? Does that surprise you? It's more likely to be seen,
1:02.8	first of all. I mean, think about it. The algorithms on social media only share your stuff to a very
1:08.1	small percentage of your audience versus you landing in their inbox.
1:13.0	Email is going to convert higher. And did you know that 61% of people prefer to receive their
1:18.4	information through email rather than social media? And when we use social media as the only way
1:24.4	to build our businesses and to market our podcasts. You've heard me and many others
1:29.4	say this a million times, I'm sure. It's like building your podcast and your business on rented land.
1:36.0	We do not own social media, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter. Those could
1:42.0	all disappear tomorrow, as we have been seeing in the media.
1:45.9	And the other thing that can happen is what's happened to me and other people I know.
1:50.2	What if your social media account gets disabled or hacked?
1:54.1	Think about it for a second. Would you be able to reach your listenership if social media
1:58.7	disappeared tomorrow? If the answer is no, you've got to get the
2:03.4	email addresses of your audience and your clients immediately. Email is also fast, cheap,
	...

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