This isn't your average business podcast and he's not your average host. This is the James Altager show. rolling.

So I'm going to talk about Tupac Shakur and what happened with me relating to Tupac Shakur in my first business.

This was a critical lesson for me for business.

First off, being an entrepreneur is, as you know, very hard.

There is no easy route.

People say, oh, I have an idea. Here's how a lot of people, I've noticed this. This is not a criticism

if you think like this, but I've noticed a lot of people think of entrepreneurship like this. You get an idea, you raise money like millions of dollars, you quit your job, you build a product,

which you're sure is going to sell to everybody and you sell to everybody and you make a lot of money or you

fail but now you're an entrepreneur and you fail so now you have another idea and

you raise more money and life is wonderful.

So when I was first at entrepreneur, I was working a full-time job at HBO and I stayed at

that full-time job for 18 months after I started my first company.

My first company was called Reset and I've talked about it before, I won't go into all the details,

but basically I was one basically, I was one of,

reset was one of five or six companies

that built websites, this was in the mid 90s,

built websites, and we focused on building websites for entertainment companies

but I also did the website for American Express.com con Edison.com which was a

utility company so I did so I did boring websites to make that was I could charge more money that way, but I we built a brand by doing fun

Entertaining websites

Eventually though it was so much work and we were starting to hire people.

We had like, I don't know, 20 employees already and I was still working my full-time job at

...