Welcome to the Tech Mem Ride Home for Tuesday, November 27th, 2018. I'm Brian McCullough.

Today, AWS goes the custom Silicon Route, Facebook Watch goes after the Olds, will Microsoft

Leapfrog Apple, and why does Amazon's shopping experience suck so much?

Here's what you miss today in the world of tech.

We did a segment not too long ago about how everyone and their mother is getting into the business of creating their own custom silicon chips as opposed to waiting for Intel or someone else to build to order something that suits their needs. It seems to be the latest

hotness in technology, especially if you have the scale to make it economically

feasible. Well, as Alex Schleber asked today on Twitter, is this tech

companies creating their own custom silicon perhaps the mega trend of the next

decade in tech.

To wit, at Amazon's Cloud Technology Conference

last night in Las Vegas,

AWS announced its own custom designed

arm server processor, named the AWS graviton processor,

which it promises will deliver 45% lower costs for some workloads.

As GeekWire put it, quote, after year for some workloads.

As GeekWire put it, quote, after years of waiting for someone to design an arm server

processor that could work at scale on the cloud, Amazon Web Services just went ahead and

designed its own."

Apparently this new chip comes out of Amazon's acquisition of Anna Perna Labs back in 2015.

AWS has been rolling out custom silicon in its data centers for specific workloads like

machine learning for a while now, but custom processors in-house, that's a major new step.

AWS is the first of the major cloud computing players to launch arm-based

...