Welcome to the Kotky Ride Home for Tuesday, November 2nd, 2021. I'm Jackson Bird today.

Some tips for rewilding your attention. Plus, how to help NASA train future rovers to better navigate Mars, and what's going on with

those NFT billboards in Times Square?

And also, the McRib is now an NFT?

Here are some cool things from the news today.

So for a bit of a contrast to yesterday's doom and gloom about algorithms and the illusion of choice,

I thought I'd dive a little deeper into a quick link that Jason shared on Kotki.org yesterday

about the concept of rewilding your attention.

That phrase, rewild your attention, was coined by SEO consultant Tom Critchellow

and has bounced around a certain corner of the blogosphere for the past few months,

originally being said in response to a great piece from Ali Montag about, to super simplify

a beautifully written essay that I'll link to in the show notes, getting distracted from

creative work by the endless comparisons to others highlight reels on the internet. Montag called those

people you may yearn to be like the inner ring. Now Critchlow responded to Montag's article in a series

of tweets saying, quote, yes, there is an inner ring, and there's a status game to be played,

but writing, blogging, and thinking in public

doesn't mean that you're playing that game.

The topology of the internet enables smaller groups and connections

if you know where to look.

This is the weird paradox for the hyper-scale of the internet.

It's huge and noisy, but it's also a million tiny niches blossoming.

But if all you read and follow are mainstream and inner circle folks,

...