Welcome to the Tech Me Ride Home Home Home for Tuesday, September 10th,

2024. I'm Brian McCullough today.

Apple loses its longest standing regulatory battle in the EU. Some drips from yesterday's iPhone

event, would a phone you can fold three times be more enticing than a phone that folds

just two times? And are we about to see that new strawberry AI model from open AI by the end of the month.

Here's what you missed today in the world of tech.

The European Court of Justice has ruled against Apple over a record 13 billion

euro Irish tax bill backing a landmark decision from back in 2016. As that date implies, this is like the oldest running storyline of Europe

cracking down on big tech before GDPR, before all the recent anti-competitive stuff,

quoting CMBC. Europe's top court on Tuesday ruled against Apple and the Tech Giant's

10-year court battle over its tax affairs in Ireland.

The European Commission is trying to retroactively change the rules and ignore that

as required by international tax law our income

was already subject to taxes in the US. Apple said in a statement according to

Reuters in a statement the Irish government said that the Apple case quote

involved an issue that is now of historical relevance only. The government noted it will now begin the process of transferring the

assets in an escrow account fund to Ireland. In 2014, the European Commission, the European Union's

executive arm opened an investigation into Apple's tax payments in Ireland,

the Tech Giants headquarters in the EU. The Commission in 2016 ordered Dublin to recover up to

13 billion euros or 14.4 billion dollars in back taxes from Apple at the time saying

that the tech company had received quote illegal tax benefits from Ireland

over the course of two decades. Apple and Ireland appealed the Commission's

...