Welcome to the Tech Meme Right Home for Tuesday, August 13th, 2019. I'm Brian McCullough today.

Tumblr finds its final home, new Snapchat spectacles a new gaming

startup tries to one up Fortnite's social model why your DSLr camera is a

prime ransomware target and yes twin influencers are apparently a thing.

Here's what you missed today in the world of tech.

WordPress.

owner, Automatic, says it will buy Tumblr from Verizon and take on around 200 Tumblr

Tumblr staffers.

Sources originally reported that automatic paid less than

ten million dollars for tumbler, but then Peter Kafka tweeted that the price

tag might have been as low as $3 million. You might recall that Yahoo bought

Tumblr for 1.1 billion dollars in 2013. Then Verizon bought Yahoo in 2017.

So this sale represents a mere 0.27% of the original Yahoo purchase price, which was obviously

already written down for Verizon years ago.

Or as the next web snarked, Tumblr found a buyer for about the same price as a modest home

in San Francisco.

To be sure, one way to look at this is that it's quite a come down for a once hot startup.

But then again, the Tumblr founders did make a huge payday by finding some deep-pocket dumb money to take them out all

those years ago.

The problem has always been no one has ever really found a way to monetize Tumblr properly, not even the founders, thus the original

sale being a good deal for them, as I'm saying.

The question now is, can automatic do any better?

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