Tue. 04/28 – Deepfakes As A Killer (Advertising) App

Tech Brew Ride Home

Amalgamated Internets, LLC

Tech News, News, Technology

4.7 • 1K Ratings

🗓️ 28 April 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shopify unveils its own shopping app. DJI unveils the Mavic Air 2. The Pixel Buds 2 finally arrive. Tesla pushes out a new auto driving update. What really accounts for Magic Leap’s crash and burn? And why deepfakes are probably going to be in a bunch of commercials soon. Sponsors: Metalab.co Plume.com/techmeme Links: Shopify launches Shop, a new mobile app (TechCrunch) NHS rejects Apple-Google coronavirus app plan (BBC News) DJI’s new Mavic Air 2 has an upgraded camera and much longer flying time (The Verge) GOOGLE PIXEL BUDS REVIEW: SECOND TIME’S THE CHARM (The Verge) Tesla says cars can automatically stop for traffic lights (Associated Press) Magic Leap's $2.6 billion bait and switch (TechCrunch) Magic Leap is a Tragic Heap (The Blog of Palmer Luckey) An ESPN Commercial Hints at Advertising’s Deepfake Future (NYTimes) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Tech Mem Right Home for Tuesday, April 28th, 2020.
0:07.2	I'm Brian McCullough. Today Shopify Unveills its own shopping app.
0:11.4	DJI Unveils the Mavic Air 2. The Pixel Buds, too, finally arrive. Tesla pushes
0:17.5	out a new auto driving update, what really accounts for magic leaps, crash and burn, and why deep fakes are probably coming to
0:25.0	a bunch of commercials soon.
0:27.4	Here's what you miss today in the world of tech. Speak of the devil. Shopify has gone in an interesting new direction today launching
0:37.8	Shop. A single consumer shopping app that allows users to browse recommended and local products all from
0:46.2	Shopify merchants and all while being able to buy via Shopify's one-click
0:51.2	shop pay checkout process. I saw a whole bunch of Shopify people
0:55.8	who I started following recently hinting about this all weekend and I guess this is what they were talking
1:01.4	about, quoting Tech Crunch.
1:03.7	The app is actually an update and rebrand of Arrive, an app for tracking packages for Shopify
1:09.2	Merchants and other retailers, which the company says has been used by 16 million consumers already.
1:15.0	Shop includes those same package tracking capabilities, but it also allows consumers to
1:20.1	browse a feed of recommended products.
1:22.7	Learn more about each brand and make purchases
1:25.2	using the one-click Shop Pay checkout process.
1:28.8	Carl Rivera, the general manager of Shop,
1:31.5	told me that the app is a response to a broader shift, not just
1:35.4	from desktop to mobile commerce, but also from mobile web to native mobile apps.
1:40.5	The challenge he suggested is that most of us only download and shop from a handful of native apps,
1:45.8	so it can be hard for an independent brand to launch an app of its own.
	...

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