#TUClassic: Making Failure Impossible with George and Johnny Nikollaj
JAYSON WALLER UNLEASHED
Jayson Waller
4.4 • 649 Ratings
🗓️ 18 August 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
Today on the show we’re talking with brothers Johnny and George Nikollaj, owners of the Detroit area salon, 6. Johnny and George had a vision for building a salon that would be fun, energetic and cool. What they didn’t foresee is their hard-working parents fronting the money to buy the business.
Jayson Waller talks with the owners of the popular Detroit-area 6 Salon about the immense pressure they felt to succeed, and learns about the work both put in to create their brand and customer service-centered culture.
Highlights:
- Getting into the hair dressing trade
- Keeping the experience fun for clients
- Finding the location for the first salon, and the story of opening
- Why their parents giving them a loan led to their success
- How they trained their employees better than anyone
- Their first year in business
- Figuring it out as they went, but doing it the right way
- Pay your business first, the rest will follow
- Hiring great people to allow yourself to think of the future
- Each brother falling into their role in the business
- Taking one step at a time, but doing it every day
- Becoming their clients therapists
- And much more…
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Transcript
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| 0:00.0 | Jason Waller here, True Underdog podcast and YouTube channel. |
| 0:03.7 | Listen, make sure you subscribe today. |
| 0:05.7 | You can go to IHeartRadio, Spotify, Apple Podcast. |
| 0:09.4 | You can go to our YouTube channel, True Underdog, or you can visit trueunderdog.com and subscribe to all of it. |
| 0:15.0 | Damn, bam, damn, true underdog. |
| 0:18.2 | Bam, damn, unleash the power with him. Bam, damn. Build a business, baby. Bam. Unleash the power with him. Damn. Damn. Damn. Hey, how are you guys doing today? Great. How you doing today? Good. So you guys are still in Michigan? Yeah. Still are for right now. Ripping the D hat. Look, I've got the D tattoo, baby, representing right there you go. |
| 0:38.5 | Oh, there we go. My first time I could flex my muscle on the show was super excited. I was waiting for that. Thank you. How many push-ups did you do before you had to do that right now? Zero, but I did do some curls today this morning, so I got real puffy with the shirt. I got excited about that. I want the listeners and viewers to know |
| 0:55.4 | exactly what it is you guys are doing, who you are, what business you guys have and how to |
| 1:01.3 | reach you. And then let's dig in deep to how you guys got to where you're at. So, George, |
| 1:05.3 | you want to start and then Johnny jump in? Yeah. We're hairdressers by trade. We're feel good people, you know've we're hairdressers uh by trade um we're feel good people you know we're uh i |
| 1:15.1 | always say we're instant gratification is what we really are people pay to have us cut their hair |
| 1:20.1 | but there's a little bit more than that because uh we're you come in and you leave and you're |
| 1:25.1 | feeling good automatically so i say that we're better than a doctor we're closer than a doctor and we're feeling good automatically. So I say that we're better than |
| 1:27.6 | a doctor, we're closer than a doctor, and we're the shrink that just adds the haircut to it, |
| 1:32.8 | because clients want to tell us everything. But I've been doing this for about 27 years. |
| 1:38.7 | Johnny came in, Johnny and Tommy came in. We started building around the 2002 time, but, you know, |
| 1:46.5 | this is the best thing I could have gotten into. This is like the one thing that I didn't know |
| 1:51.6 | what I was good at, Jay, I told you before. I was like the perfect D student in school. So I didn't |
| 1:57.2 | know what to do. I, you got bad grades and Johnny got good grades or was it vice versa? |
| 2:02.1 | How did that work? Johnny got good grades and I got bad grades. Like I just, I was a, what do they call it? Like I was, I was that guy if you gave me a book and said, read the book and do it. I was like, this book has got to be like made to like hold the door open. But if you showed me something and put my hands to work, I can pretty much replicate |
| 2:22.2 | whatever you did. So I was the visual person. Johnny was good in school. Johnny was that kid |
| 2:27.5 | who studied a little bit and probably got pretty good grades. I could look at the book this way, |
... |
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