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The GaryVee Audio Experience

Tucker Max, Book Publishing & Creative Storytelling | #AskGaryVee Episode 207

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 1 June 2016

⏱️ 33 minutes

🧾️ Download transcript

Summary

Tucker's Free Book on How to Publish a Book: bookinabox.com/gary

#QOTD: Please take a look at our site: bookinabox.com - what do you think we are doing wrong in terms of messaging or marketing? Our audience is people who have great ideas for books, who can monetize those ideas (ex. coaches, consultants, CEOs, people who have had success)- what are we doing right and wrong to talk to those people? Feel free to contact Tucker @ bookinabox

 

#LINKS:
Search Engine: http://ask.garyvaynerchuk.com
Facebook: https://facebook.com/gary
Follow My Snaps: http://snapchat.com/add/garyvee
My Books: https://garyvaynerchuk.com/books

Transcript

Click on a timestamp to play from that location

0:00.0

On this episode, I invite Tucker Maxx to jam with me.

0:31.0

Hey everybody, this is Gary Vaynerchuk and this is episode 207 of the Ask GaryVee Show.

0:38.0

I'm excited. We've got a guest. I'll let this wonderful man introduce himself. I know a lot of you know who he is.

0:44.0

It's Post Memorial Day, but first and foremost more importantly than anything else.

0:48.0

I want to give a huge shout out to my baby daughter, Misha, happy seventh birthday.

0:52.0

I will be running out of here in a second to go see at school, do the cupcake thing.

0:56.0

I'm very excited. I love you with all my heart. Speaking about love, India.

1:00.0

Hi. Good to see you. Good to see you. Have you been away forever? I feel like I haven't seen you in years.

1:06.0

Did you go to the West Coast or something? No, I was in DC for one night on Thursday.

1:10.0

Oh, that was cool. Yeah, yeah. I went to see a movie at the White House. It was awesome. Did you see the president? No, he was out of town. He let me know before it's time.

1:19.0

Yeah, you let you know. So if you want to know a good, you got the questions? I have the questions. You ready for a show? I'm ready for the show.

1:24.0

All right. Let's go to our guest. My friend, why don't you tell the Vayner Nation? Actually, I believe the salad while you do this part.

1:30.0

Who you are and what you're up to. All right. So my name is Tucker Maxx. I wrote a book called I Hope Is Your Bearing Hell.

1:36.0

We spent like half a decade on the bus driver list and it was a movie made about it and whatever.

1:40.0

And now I have a company called Book and a Box. That's what's book and a box. We turn ideas into books.

1:48.0

So like if you have an idea for a book and you don't want to sit at a computer for a year typing it out, we have a process where we interview you.

1:56.0

We position the idea structure, create an outline, get everything out of you. The interview process almost like a version of ghost writing, which then allows the book to be created.

2:04.0

No, so ghost writing is like if you're hiring a ghost writer, you're hiring someone to write their version of your ideas in your book. And then you're paying them so you can put your name on it.

2:13.0

With us, our process doesn't work if you don't know exactly what you're talking about because it's all your own content. We're adding nothing to it.

2:20.0

We just have a very, it's almost like an algorithm, but a structure process where great writers and editors are guiding you through it asking questions.

2:28.0

So it feels like magic to you. All you're doing is talking about what you already know.

2:31.0

You know, it's weird about this. This is how I actually do it.

...

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