What if your money advice was driven by your goals, not someone else's commission check?

That's the future of financial planning, and it's already happening.

You're listening to everyone's talking money, the show that's all about making life richer,

from your bank account to your mindset and everything in between.

Whether you're here to crush debt, build wealth, or finally feel in control of your cash,

you are in the right place.

Let's dive in and get you living

life on your terms. You are one conversation closer to financial freedom. For decades,

financial planning has been built around products, sales quotas, and complicated comp structures

that left most people wondering, wait, who is this really helping? But a quiet

revolution is happening in the world of financial advice. fiduciaries, fee only planners,

and hourly financial coaches are rewriting the rules, making guidance transparent, accessible,

and built around you. I'm your host, Shari, and today I'm joined by

Lori Atwood, founder of Fearless Finance. Lori's one of the early adopters of this model,

and together we're digging into how financial planning has evolved from transactions to trust.

What fiduciary really means and why women especially benefit from

advice that's free from products, pressure, or pretense. This episode is going to change how you think

about financial advice. Let's get into it. Lori, you've been in finance for over 20 years.

You started your career on the trading floor. So you've really seen this

industry transform. And now you work as a fiduciary, which will get into what that means,

but fiduciary and fee-based hourly advice. For someone that's not in finance, that's quite a 180. I did start out in investment

banking and on the trading floor and I learned a lot. It was very male dominated, which it may

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