Back in January last year, Donald Trump, newly elected, not yet sworn in, tried to quell concerns

about his many conflicts of interest by declaring that he would turn over the day-to-day

running of his company to his sons. Did he follow through on that? Has he leveraged the

presidency to enrich himself? Who are his partners? Where does he take

money from? Trump has rejected the advice of ethics experts to divest himself from his enterprises.

He's also refused to release details about his finances, including, of course, his tax records.

Our colleagues in the WNYC newsroom, Ilya Maritz and Andrea Bernstein, together with ProPublicas Eric Umanski, experienced investigative

journalists all, were researching these questions when they slammed into a wall. The documents with the answers were not available.

Their solution?

A new weekly podcast, of course, called Trump, Inc.

They're calling it an open investigation because they'll be laying out what they know and what they don't.

And they're inviting everyone, fellow reporters, experts, tipsters, listeners to join them in the quest for answers.

Last month, a sharp-eyed observer sent us a segment from Indian TV.

The fourth Trump Tower arrived in Delhi, NCR, with a big bank, selling 20 apartments on the very first day out of 250 plus an offer.

This aired on CNBC TV 18, India. It's an affiliate of CNBC, but the channel is a little different there.

It can sound more like an infomercial than hard news.

Under the brand license from the Trump Organization, led by Donald Jr. Trump, son of the U.S. president.

The segment sounded almost indistinguishable from the way that Donald Trump, host of The Apprentice,

used to announce his building projects on the reality TV show, right down to the music.

Horns, symbol clashes, a frantic string section.

Competitive pricing of 5 to 10 crore for sizes between 3.5,000 to 6,000 square feet

has definitely set the cat amongst the pigeons loose. And then the cherry on top.

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