It's the Media Buzz Meter with Howard Kurtz.

I've been trying to figure out the Cracker Barrel Uproar.

Another one of these rebrandings.

Why do companies do this?

MS now? Well, MSNBC didn't have much choice

because it had to get the letters NBC out of its name as it becomes independent.

But Cracker Barrel had a perfectly nice logo that everybody loved.

A barrel, a guy sitting there in front of a store.

Just keep that.

Everybody be happy.

Instead, they just have this very bland.

What would you call it?

It's almost like a sticker.

It just says crack or barrel.

Period.

So there's nothing offensive about just saying crack or barrel.

But, you know, like the stock went down.

Company apologizing yesterday for how it communicated the changes, but didn't pivot from a plan to keep updating the brand, says the Wall Street Journal.

Leaving aside its country charm and heritage for a sanitized image.

Yeah, yeah, that's right.

So apparently, the chief executive, Julie Massino, is said by the woke war room on X.

By the way, how many people still call it Twitter?

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