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The Economics of Everyday Things

Truffles (Replay)

The Economics of Everyday Things

Freakonomics Network

Business

4.81.2K Ratings

🗓️ 2 September 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

It takes fungi-sniffing dogs, back-room deals, and a guy named “The Kingpin” for the world’s most coveted morsel to end up on your plate. Zachary Crockett picks up the scent.

Transcript

Click on a timestamp to play from that location

0:00.0

When Bissart Marina was 18 years old, his whole world was crashing down.

0:08.3

It was the breaking apart.

0:15.0

Like millions of other, Marina fled. He came to America with little to his name and found work at a restaurant.

0:26.8

And there, under the fluorescent lights of the prep station, he encountered a

0:31.8

pungent little delicacy that would change his life.

0:36.8

In this restaurant we started serving truffles so I'm like why would people pay each slice

0:42.4

$20 this makes no sense.

0:44.4

You can buy three sandwiches with that money.

0:48.2

Marina decided that he wanted to learn everything he could about truffles.

0:53.2

And eventually through a friend of a friend,

0:55.7

he got a hold of a supplier in Croatia.

0:58.9

After a week he called me, says,

1:00.4

I sent you four kilos of truffles.

1:02.2

I'm like, whoa, no, no, no. I was very stressed because I didn't have the money to pay.

1:08.0

At the time, that four kilos, or about nine pounds of truffles was worth $16,000.

1:16.6

They were also a ticking time bomb.

1:19.6

With each passing day, the truffles lost weight and decreased in value. If Marina didn't

1:25.0

seldom fast, he was in big trouble. So he drove from Tucson Arizona to Los

1:31.2

Angeles, a land of fancy restaurants, and took destiny into his own hands.

1:38.0

I got one of those Burgundy Zagget magazines, and in there you have all the restaurants so I started calling from the

1:45.8

hotel room I'm like my name is Bessard do you want to see the best truffles in the

1:49.3

world the first chef that I went to I bring like a big styrofoam box inside and the chef looks at it

...

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