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The Times Tech Podcast

TrueMed’s Calley Means: “Sugar, kids, and the crime of the century”

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 13 January 2023

⏱️ 52 minutes

🧾️ Download transcript

Summary

The Sunday Times tech correspondent Danny Fortson brings on Callery Means, founder of TrueMed, to talk about his early days in politics (4:20), how the food industry avoided sugar taxes (7:45), the links between industry and institutions of trust (12:00), the “food compass” and why it says Lucky Charms is better than chicken breast (18:00), why we consume 100 times more sugar than we used to (23:45), what TrueMed is (29:45), how he aims to rebalance incentives in the healthcare industry (35:10), food as medicine (39:00), and trying to spark a movement (43:00).

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Transcript

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0:00.0

Yo, technology.

0:02.9

What is it all about?

0:04.4

We'll look back and say it was an order of magnitude worse than smoking.

0:08.8

I mean, listen, sugar is normalized right now.

0:12.8

You know, you go to a four-year-olds or a three-year-old's birthday party,

0:16.0

and it's like a bunch of, you know, it's indistinguishable if you had the sound off

0:20.3

and didn't know why you look at a bunch of meth addict know, it's indistinguishable if you had the sound off and didn't know where you're, you look at a bunch of meth addicts.

0:22.2

I mean,

0:22.3

Hello and welcome to Danny in the Valley or weekly podcast from behind the scenes and inside the minds of the top people in tech.

0:43.5

I'm your host, Danny Fawson.

0:46.0

And as ever with this pod, we like to keep you guessing.

0:49.0

So we're going to take a swerve from last week, one on an interesting subject, like how our gadgets were designed to underperform, to this week talking about a completely, totally,

0:59.6

utterly rigged food system.

1:02.5

This week's guest, I think you'll agree, has a fascinating and really frightening story

1:07.5

to tell.

1:07.9

His name is Callie Means, and he's a former political strategist and

1:11.8

consultant who back in his previous life, going back a decade or so, working in Washington,

1:16.9

D.C., helped big food and big drink, so, you know, Coke, Pepsi, etc., successfully lobby

1:23.4

against things like sugar taxes and lobbying successfully to remain included as something that is supported by the federal food stamp program, which is the biggest food aid program in America. It's about $110 billion a year used by the poorest people in the country who are most affected by kind of poor diets.

1:43.7

They successfully lobbied to make sure Coke was part of their kind of covered area, which is

1:51.3

insane, given that it's sugar water.

1:53.7

Anyhow, today, a decade on from all those years, he's spilling the tea and really illuminating

...

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