Hey podcasters fun show coming up for you today.

Boy, we got a unique question from Sue towards the end of the program about what to do when a lot of your references are gone from the company that you are referencing that and more of your calls coming up right now.

Live from Nashville, Music City USA, you're joining a conversation about who you are, what you were born to do where you want to be and how you can get there.

844-747-2577 is the phone number to jump in on the conversation. 844-747-2577. A couple quick notes.

Number one, if you can't get through live, leave a voicemail. That's why we have it. We will get back to you and we will get you on the air.

This is life and death type stuff. That's how important these conversations are. You matter. The world needs you to be used. You've got to do it.

Let's get it figured out if you're stuck, confused, scared, just full of doubt. This show is for you. 844-747-2577. On loan with no interest rate is my belief.

I promise you have the answers and all I've got to do is get a chance to talk with you and ask you questions and we're going to uncover your hearts that you can get the clarity you need to confidently step out on the path to fulfilling your purpose.

We're going to start today's show with Jack who's online in Seymour, Indiana. Jack, you're on the Ken Coleman show.

I can't think for having me on. Thrilled too. How can I help?

I have my own side hustle. It's power-washing like residential driveways and stuff like that. Relatively new. I was just wondering what the best way to grow it and get it out there that this is what I do and I feel like I'm pretty good at it.

The answer to that question is you have to absolutely surprise and delight each customer. That's step one. They've hired you to come in and do pressure-washing, power-washing, all that stuff.

You have got to absolutely surprise and delight them. You have to figure out what that is. How do I surprise each customer?

In some small way, we're going to talk about some crazy expensive weight. Just surprise and delight them. Maybe the surprises you show up 30 minutes earlier than you said you would and you finish 45 minutes earlier than you said you would or whatever it is. It's just that kind of thinking and then turning that thinking into acting.

We want to surprise them and we certainly want to delight them which means you just do a great job. I don't mean a good job. I don't mean a nine. I mean a 10.

An 11. A 12. That is step one to growing the business because that step leads to step two. The step two is create the incentive or create the environment by which your current customers are becoming your evangelists.

They're like, you're not going to believe this guy Jack and his company. You see what I'm saying? Those are two things that you can focus on and those are two things that you can do. Yes or no?

Yes. The reason I put it to you that way is because I want you to understand this is not intimidating. When somebody looks at a small business as side hustle sometimes, it gets to be so overwhelming and intimidating because you go, I need it to replace my full-time gig and I want it to happen tomorrow.

Is that thought crossed your mind recently? It's something I've considered. Of course it is. Here's the point. That's okay to think that but if that becomes the dominant thought in your head, it's going to begin to create this creep of frustration of desperation and no, no, no, no, no, no. We're going to keep doing the side hustle. We're going to look to grow one customer at a time.

I would be looking at some practical things after you've surprised and delighted. I would also be looking towards incentive programs. If they recommend somebody else, they get your service at this discount price. Then the other practical thing is I would really take the time to try to talk to two or three people in your area that maybe do the same thing.

Even if they're competitors, it's just crazy enough and obnoxious enough for some people. They're like, that's crazy. No, it isn't. Just go sit down and talk to them. Learn what's working for them or if they won't talk with you because that's always possible. Then you just study their business and learn what's working for them.

But I would become a student of your business and everything you learn and I would plug it into those two keys. That's how you're going to grow your business. This is not about how much you market.

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