Hello, this is Business Daily. I'm Vivienne Nunes.

Today we're talking about trophy hunting, paying large sums of money to kill wild animals in African game parks.

Many oppose it, but some conservationists argue it adds value to wildlife and their habitats.

If communities are not benefiting from that wildlife, there's absolutely no incentive for them to conserve it. But why do people do it? We hear from a psychologist who

studied the mindset of big game hunters. Certain kinds of people are attracted to it. People

hire narcissism, people who need and crave attention, who have a kind of insecure concept

of self. Trophy hunting is giving them something which they might not otherwise achieve.

Hunting, the money and the power. Business Daily from the BBC. Picture yourself in the African savannah.

Perhaps there are some wildebeest grazing nearby, some zebra or even a giraffe

nibbling on the high up leaves of an acacia tree.

Those are pretty common associations.

But for a small cohort of wealthy people,

African planes represent something altogether different.

A chance to shoot, kill and keep, antelope, leopards, ostrich, lions, rhinos and more.

This YouTube video advertising Limchroma safaris in South Africa was, for me, hard to watch.

It shows two men in khaki stalking a male lion with rifles. A man shoots at it, but misses,

and the lion scrambles away. One antelope, a red letchway, with two long spiraling horns,

is shot and falls to the ground, twitching as life slips away. First day on safari after a long

flight, get out and kind of power through the day.

Red Letchway is one of those things I've been after for a while.

This is my eighth safari and about 150 yards out.

Nice shot, one shot clean kill.

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