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Business Daily

Tricking the brain – are holograms the future?

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 3 January 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

The use of these endlessly flexible 3D images is increasing rapidly.

Not just in entertainment, but in medicine, education, design, defence and more.

Holograms trick the brain into seeing something in 3D when it’s really just a projection, allowing us to feel immersed in something – whether it’s an atom, or a cityscape.

We talk to companies developing this fast advancing technology and ask – will we be living in a holographic future?

Produced and presented by Matthew Kenyon

(Image: A citizen watches a hologram of the artwork 'A Panorama of Rivers and Mountains' during a digital art exhibition at an art museum on March 11, 2023 in Suzhou, Jiangsu Province of China. Credit: Getty Images)

Transcript

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0:00.0

Take a walk in somebody else's shoes with podcasts from the BBC World Service.

0:05.8

Unmissible stories from around the globe.

0:08.6

Search for the documentary, lives less ordinary and amazing sports stories, wherever you get your BBC podcasts.

0:16.5

Are you ready for some magic?

0:21.2

You're with Business Daily on the BBC.

0:23.6

Hello, I'm Matthew Kenyon.

0:25.2

And on today's program, we're experiencing some very odd sensations.

0:30.7

Oh, now we're coming down to street level, and that really is very peculiar.

0:33.8

I've now been dragged down to street level, and it felt like I was falling.

0:37.3

That's me interacting with a hologram for the first time. It was extremely strange, both real

0:43.9

and unreal at the same time. A 3D image with depth and movement generated by a simple projector,

0:51.2

but one which is manipulable, able to zoom from bird's eye view to cellular level

0:56.2

at the click of a button. The feeling of movement was very real. Like everything else in the

1:02.5

tech world, the use and development of holograms is accelerating rapidly. What seemed a dream a few

1:09.7

years ago is swiftly becoming out of date.

1:12.6

I may be already said too much, but that is technology that will be coming in the next five to ten years, and that you wouldn't need anything, it wouldn't need to project on anything, it would just float there in midair for you.

1:23.1

So, where does this technology go next? And are holograms something we're all going to have to get used to in the future?

1:31.0

That's Business Daily from the BBC.

1:37.4

Holograms are 3D images created by the interference of light beams from a laser,

1:42.6

giving a realistic depiction of depth and perspective.

1:46.3

Holograms work by recording the light scattered from an object, and then presenting it in a way

1:51.1

that appears three-dimensional to the viewer. If you want to know what a hologram is, I suppose you may as well

...

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