The question we're trying to answer is, do you have a business of any value?

Because in this world, if the margins drop from 80 or 90% down to 20, 30 or 40%, we still can have a business.

We just can't have a business of any value.

I also think that the more that we are using AI, chatbots, voice, whatever it may be,

as soon as you could go back to those real-life coffee chats, those meetings, the value of those connection, that physical connection of being in the same room was far superior to them what it used to be.

And I think we're going to have the same thing with this AI.

And I think, Don, the nuance in what you said there could easily be lost, that the reason we focus on the

humanistic capability is we don't know the freaking answers. But if we develop the competencies

to be able to navigate change loops, to be able to navigate conflict, then we're a better

place to be able to navigate that. And that's why we focus on those things and supporting founders

with those toolkits.

I think the lesson for founders is just a constant reminder that it's never the best product that wins.

It's never the best service that wins.

It's the one that's the most simple to understand and that resonates with your story.

People engage when they read or hear words that resonate with their story.

What's the ice skater, the Aussie ice skater

that everyone fell over?

Stephen Bradbury.

Don is entering the era

where he's just gonna totally outperform everyone

because everything he hates doing

is gonna get done for him and Don's gone straight through.

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