Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am super thrilled today to have Brad Axel Brad on the show. Brad, you have such an amazing background, producing live events, hosting a celebrity interview,

podcast yourself, and helping people really understand who they are, which is such,

I would say, the most important construct we have in your personal

professional life today with face you are dragon and what a fabulous name that is too.

Thank you.

Yeah so let's talk first about how you discovered that this was your passion and what you wanted to help

elevate people in the world with.

Well it is. You know, most of the time my response to that is massive pain and finally realizing

that things could be different and that I wanted them to be different.

You know, we hit that sort of enough is enough, what, where and how can I make

ships and changes and for me that sort of defining moment that really changed the trajectory of what I said was the grave of self-indulgence,

meaning I was living the high life, living in Newport Beach, investing in real estate,

all the things, the fixings of what we think are success,

the cars, the homes, the food, the blah, blah, but it wasn't working anymore. It just wasn't fulfilling and the

feather was tickling and I ignored the feather long enough, the brick hit me upside the head I shook that off was like oh you know

I'm tough and resilient like so many of us entrepreneurs but the Mack truck came and finally took me out and that was my dad passing in 2005

and that changed everything. I knew something was coming and that was it.

That was like, okay, this is it, something, how can I be of service, like truly in service?

And yeah, that was the beginning. It's so fascinating to hear what

people's pinnacle moments are right what is that moment that is you can no longer

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