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This Week in Startups

Transforming DTC via supply chain innovations with Boll & Branch CEO Scott Tannen | E1809

This Week in Startups

Jason Calacanis

Technology

4.21.4K Ratings

🗓️ 14 September 2023

⏱️ 56 minutes

🧾️ Download transcript

Summary

This Week in Startups is brought to you by…

Squarespace. Turn your idea into a new website! Go to http://squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.

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NetSuite, by Oracle. The business management software that handles every aspect of your business in an easy-to-use cloud platform. Schedule a FREE product tour and receive your FREE guide: “Seven Actions Businesses Need to Take Now” at NetSuite.com/TWIST.

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Today’s show:

Boll & Branch CEO Scott Tannen joins Jason to discuss taking control of the supply chain (11:40), building a trusted brand through transparency (18:12), the importance of boots-on-the-ground methodology (28:02), and much more!

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Time stamps:

(0:00) Boll & Branch CEO Scott Tannen joins Jason

(3:12) Boll & Branch’s position in the market

(4:53) The origin story, insights gained about supply chains, and increasing product quality

(10:17) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(11:40) Going deep into the supply chain dynamics and Boll & Branch’s key innovation

(16:05) The benefits of organic cotton and creating a cost of goods advantage

(18:12) How traceability sets Boll & Branch apart as a textile brand

(24:40) Plunge - Go to https://plunge.com and use code twist150 for $150 off

(26:11) Hotels and the hospitality business

(28:02) The importance of Fairtrade certification and the boots-on-the-ground methodology

(38:33) NetSuite - Download your free KPI Checklist at http://netsuite.com/twist

(40:04) Human rights, inclusion, and global wages

(45:10) The impact of inflation post-covid and the changes in consumer behavior

(46:48) The cost of marketing and the channels that work

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Check out Boll & Branch: https://www.bollandbranch.com/

FOLLOW Scott: https://twitter.com/scotttannen

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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four

Apply for Funding: https://www.launch.co/apply

Buy ANGEL: https://www.angelthebook.com

Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

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Follow Jason:

Twitter: https://twitter.com/jason

Instagram: https://www.instagram.com/jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Follow TWiST:

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Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

So when you carry that fair trade logo as Patagonia does as we do and many, many other brands,

0:06.5

you know that those come from, you know, completely economically sustainable.

0:11.6

This is like a nonprofit that certifies some amount of standards.

0:15.0

Yeah, and they, again, I knew them from the food business and they are fairly ubiquitous.

0:18.6

If you walk in the whole foods, you'll see the logo everywhere.

0:21.6

And Paul Rice is the gentleman that started it and runs fair trade USA.

0:26.8

And, you know, it was one phone call saying, hey, I don't know anything, but I'm starting a

0:32.0

sheets company. I don't know how to make sure that I'm paying enough for the raw material.

0:37.1

I don't know how I make sure that my factories are charging me enough for the products and that

0:42.4

the money ends up going into the hands of the right people. That is the key thing.

0:46.6

This week in startups is brought to you by Squarespace. Turn your idea into a new website.

0:53.2

Go to squarespace.com slash twist for a free trial.

0:57.6

When you're ready to launch, use offer code twist to save 10% off your first purchase of a

1:03.1

website or domain. Plunge. Go to plunge.com and use code twist 150 for $150 off your

1:12.4

code plunge tub and net sweep. Once your business gets to a certain size, the cracks start to emerge.

1:20.8

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1:26.9

Learn more when you download net suites popular API checklist. Absolutely free at net sweep.com slash

1:35.8

twist. All right, everybody. Welcome back to this week in startups. Our all-star summer continues.

1:41.6

D to C direct to consumer has been a feast and famine of a vertical for venture capital and for

1:49.2

entrepreneurs really hard to connect with consumers. You've got all kinds of copycat, third-party

1:55.6

sellers, any kind of innovation you make in the product space is quickly copied and it's a race

2:02.1

to the bottom in terms of your margins and competing. Heck, you put something on Amazon. You might

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