Light that spark fire nation, JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like marketing against the grain.

Today we'll be breaking down how to transform your smma into a SaaS agency to draw these value bombs. I are brought to Sam Carlson in the EO fire studios.

Sam has operated an smma offering Facebook ads as a service since 2015. Today he's transformed his service based business into a software as a service model and entirely changing how agencies can make money now.

And today for our nation we'll talk about how media buyers are pricey and how you can use software to run Facebook ads instead about how attention is key.

How they're over 10,000 local businesses running their own ads without previous experience. How is this possible? We'll talk about smma and so much more and a big thank you for sparsing today's episode goes to Sam and ours sponsors.

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Sam say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

You know what jail D thinks for having anybody I'm excited to be here and the thing that I think there's a there's a saying out there that a lot of people tout and pair it out and that is jack of all trades master of none. You heard that?

Oh yeah.

The real quote there is actually jack of all trades master of none. They'll often better than master of one. That's the actual original quote.

And the reason I really like that when I first heard that it rang true to me because what it says is every person can actually become an expert in and of themselves meaning you unique person you are an expert of you.

Now it does in my opinion mean that you need to be a jack of all trades have a lot of knowledge experience and a lot of things but go deep in that thing that you were gifted and born to do so to me.

It's encouraging because you know some of us just feel like we can't compete but the only person we're actually competing with is us if we put in the work and be a better us we win.

I love that fire nation it's a fantastic start to an episode we're focusing on transforming your smma into a sass agency now the acronym smma stands for social media marketing agency talk to us about why they are losing clients to new sass models.

So I think that's a lot of things happening right now in the landscape so the smma model. I mean I started doing it in 2015 and it provides a lot of benefit to local businesses but the inherent problem is the the amount of money that these businesses have to pay for the service.

And at this point when you pay a lot of money as a retainer for a service it's really if you look at a little local business.

That is the only time they pay those types of fees everything else are utilities everything else are you know your website your utility bill whatever.

Businesses are not paying these huge retainers for social media marketing so it's usually the first thing on the chopping block which makes a lot of these businesses these smma business is very vulnerable to you know first getting clients as time goes by the second keeping them now sass or software as a service.

If it can accomplish the same thing as an smma but do it for a lower price and put the hand put the control of the marketing in the business owners hands they win I mean hands down it's not it's not rocket science if I can do the same thing better for cheaper I win fire nation that is a truism that has always existed and that will always exist going forward but what they want to talk about Sam is most people use media buyers to run a face mask.

There's always a place for people who are really good at things. Okay but when it comes to local media by if you're buying traffic Facebook ads specifically for local businesses software namely up hex can actually do that thing do it better.

Do it cheaper and do it perfectly every single time and you said it john is smma agencies have for a very long time grown to a point where the hey where they say hey we need to hire more people manage more people increase our overhead.

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