Transform Your Business with THESE Simple Marketing Tactics

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 15 November 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced methods like email marketing, early Google Ads, and leveraging social media platforms. Along the way, I also discuss the importance of authenticity, how to deal with trolls and reviews, and why your subjective opinions about platforms like TikTok don’t matter if you want to grow your business. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to level up your marketing game.

Transcript

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0:00.0	This is the Gary Vee audio experience.
0:03.8	Hey everyone, welcome back to another podcast.
0:06.0	On today's episode, we're sharing a keynote slash Q&A that Gary recently gave.
0:10.6	This one's full of a bunch of great advice for all types of entrepreneurs.
0:14.4	I really hope you all enjoy this one.
0:15.9	I do want to call out that there were moments during this podcast where we had some technical
0:20.2	difficulties with our wireless microphones, but we really thought this episode would provide
0:25.5	a ton of value to a lot of you.
0:27.5	Now into the podcast.
0:29.0	As I've been prepping for this talk, I really want to talk about how all of you are marketing
0:33.3	and full disclosure, you collectively suck at it. And that is the exciting part also of why out here.
0:41.0	And all jokes of side, what I'm excited about is the opportunity to be a contemporary marketer is enormous.
0:49.4	If one chooses to understand where they should be spending their time and energy, the opportunity is remarkable.
0:55.5	If you look at the sides here, I've written a lot of books,
0:58.7	as you can tell.
0:59.7	The latest one, which is the purple one on the top right
1:02.5	next to the little pig there, is called day trading attention.
1:05.4	This is basically the core of what I would like to talk to you
1:08.6	about, besides the fact that we may touch a little bit
1:11.2	on managing teams, what happens when you build up somebody
1:14.2	on your team and then they go leave and start their own business.
1:16.9	Like all the shit that I know a lot of you are thinking about
	...

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