Welcome back to another enlightening episode of EYL! In today's session, we dive deep into the intricate world of trademarks and copyrights with none other than Rosezena Pierce, affectionately known as "The Biz Lawyer."

Rosezena sits down with hosts Rashad Bilal and Troy Millings to unravel the mysteries surrounding the differences between trademarks and copyrights, and their importance to entrepreneurs and business owners alike.

*Key Highlights:*

1. *Difference Between Trademark and Copyright (0:00:00 - 0:02:05):*

Rosezena distinguishes between trademarks and copyrights succinctly; while copyrights protect creative expressions fixed in tangible mediums, trademarks serve as source identifiers that consumers can trace back to specific providers of goods or services.

2. *Ownership of Creative Works (0:02:05 - 0:02:44):*

A significant revelation for many entrepreneurs—hiring someone to create a logo or artwork does not inherently transfer the ownership of the copyright to the hirer. Rosezena explains that a written transfer of rights is necessary, often through a work for hire agreement.

3. *Increasing the Value of a Trademark (0:02:44 - 0:04:02):*

Rosezena emphasizes that the quality of products and services is paramount in enhancing a trademark's value. She provides relatable brand examples, highlighting how strong branding can influence consumer perception and loyalty.

4. *Process and Timeline for Trademark Registration (0:04:02 - 0:06:58):*

Troy prompts Rosezena to discuss the detailed process and timeline involved in trademark registration, from performing thorough searches and issuing opinion letters to navigating the extended government review timeline post-COVID. She explains the concept of "publication for opposition" and the potential challenges one might face during the application process.

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*Special Thanks:*

A huge thank you to Rosezena Pierce for sharing her expertise and providing clarity on such a vital topic. Follow her on Instagram (@TheBizLawyer) and check out her website for more information on her services.

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