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Today, Explained

Trad wife takeover

Today, Explained

Vox

Daily News, Politics, News

4.49.5K Ratings

🗓️ 13 December 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

Trad wives are having a moment. A new conservative women’s magazine promising to be the anti-Cosmo is capitalizing on the trend. This episode was produced by Victoria Chamberlin, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Rob Byers, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members The archetype of a 1950s housewife. Photo by Debrocke/Classicstock/Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

If you are a woman on God's Green Earth on Al Gore's internet, then your algorithm has at some point served you Nara Smith, the soft-spoken model who loves to cook for her husband and kids.

0:12.0

My toddlers were playing in the backyard. They asked me for a Capri son. Since I had all the fruit at home to make some, I told them to give me a minute.

0:20.6

Nara's Capri-Sun doesn't have any

0:22.1

added sugar or citric acid or any of those suss natural flavors that are in the store-bought one.

0:27.6

It's all from scratch. I also added some cold grapes, and it was time to start juicing all of my fruit.

0:33.7

But then she does put it in a little plastic pouch with the straw, just like it's a real Capri

0:38.1

Sun, which is incredibly cute.

0:40.1

And now, somehow, you've lost 10 minutes, and there are hundreds more of these videos.

0:44.4

And really, you need to get offline and go do something with yourself, but you cannot look away.

0:48.7

What is happening to you?

0:51.1

You have entered the world of tradwives.

0:53.6

They are coming up on Today Explained.

0:56.0

Right as I was done cleaning up, they wanted a second one.

0:59.9

With an Intel AIPC, AI assistance helps you save time.

1:05.8

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1:15.7

It's possible on an Intel AIPC. Additional purchase may be required. Learn more at

1:22.6

intel.co.uk slash AIPC. For over 30 years, X-P-P-Syses.

1:36.0

For over 30 years, X-PRIZ has been the global leader in designing and executing large-scale incentivized competitions.

1:38.1

And through these competitions, they've accelerated solutions to some of the world's

1:42.1

greatest challenges, such as climate change, water scarcity,

1:46.0

and healthy aging, just to name a few. X-Prize is a catalyst for radical breakthroughs that have

1:52.0

impacted the lives of millions, and they're just getting started. Through the power of

...

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